“So to stir up crowds for the opening, Mr. Green dispatched promoters around the city, offering Topshop totes and gift cards redeemable for up to $500 to anyone who looked vaguely cool.
Thus the crowd at the store smacked of hipster central casting: men wearing skinny jeans and asymmetric haircuts, and wayward Gossip Girl types whose studied dishevelment suggested they were on the walk of shame.” - Guy Trebay, in the Times.
posted by guest
Apr 03, 2009 11:35AM
Those gift cards were highly suspect- when I was waiting online someone came out with a device to check the balance on the cards, and not a single person's was over $5. With Topshop's US prices, that's barely a dent. I think that they were all $5 and that story of $5-$500 was BS spread just to get people in the store. Also, why was the line so long when it was not that packed in the actual store? It seemed like they kept people waiting outside so passersby would see the line and be impressed rather than for reasons of crowd control. All in all, very disappointing!
posted by guest
Apr 03, 2009 3:15PM
Guest @ 11:35 - my giftcard was worth $10, and a girl behind me in line had one worth $25. They may not have gone up to $500 like said, but your theory about all of them being $5 is false.
The line yesterday was filled with people dressed very "hipster"-like, and tons wearing leggings, or unfortunately tights, as pants. I'm sorry, but I do not want to see spandex on your butt, nor be scared I'm going to get a glimpse at your underwear. Put on some goddamn pants!
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posted by guest
Apr 03, 2009 10:10AM
Oh man...I need to stop playing around and get there ASAP!
-Andrea