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News Apr 20, 2009 @ 10:23am

Stila’s Salvation

by Britt Aboutaleb

stila graphic .jpgStila’s been saved.

The indie makeup brand faced bankruptcy a few weeks ago, canceling online orders and putting the entire staff on vacation.

Yesterday, they announced they’d been bought by venture capital firm Patriarch Partners LLC., the company’s first foray into beauty. It’s Stila’s third owner in as many years, Estee Lauder sold the brand to Sun Capital in 2006 and they just withdrew their financial support last month.

Meanwhile, we love Stila but always thought the brand occupied an awkward place in the beauty market. Their packaging is editorial eye-candy targeted at a youthful audience and accompanied by very adult price tags.

But, they’re one of the lucky few companies to find a buyer before reaching the financial point of no return, which means they’re doing just fine.

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(1) recommend this (6) Comments

Posted in B for Beauty, News and Estee Lauder, Stila, WWD

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Comments

1

posted by Ginge

Apr 20, 2009 1:06PM

OK good, 'cause I have future Stila purchases planned. I've been meaning to try their tinted moisturizer. (It comes in fair and SPF 30? Yes please!)

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2

posted by emilyebba

Apr 20, 2009 1:41PM

i LOVE stila and i'm so happy to see this. the tinted moisturizer is the best.

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3

posted by guest

Apr 20, 2009 5:54PM

stila is by far one of the best lines out there. thank god for this.

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4

posted by guest

Apr 20, 2009 10:50PM

i used to work for stila in college, and i always felt the same way about their packaging/price point, and right after i left the brand they closed the counter (it was at bloomingdale's). i've worked with a lot of makeup brands, and this is still one of my favorites, especially the tinted moisturizer!

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5

posted by guest

Apr 20, 2009 10:51PM

i used to work for stila in college, and i always felt the same way about their packaging/price point, and right after i left the brand they closed the counter (it was at bloomingdale's). i've worked with a lot of makeup brands, and this is still one of my favorites, especially the tinted moisturizer!

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6

posted by guest

Apr 21, 2009 8:05AM

thank god! stila's tinted moisturizer and stick concealer have no equal. i thought i was going to have to stock up, and with the scale of mark-ups in tokyo, *i* would have been the one going bankrupt.

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