Trovata sued Forever 21 two years ago - the mega-store’s 50th lawsuit in three years - and finally heads to court next month according to WWD.
The California based brand targeted seven styles of shirts directly copied from their runway including a striped cardigan with multi-colored buttons, a white ruffled blouse and a rainbow striped polo - some of which even boast a replica of Trovata’s actual label on the inside.
They’re suing under trade dress infringement since copyright laws still only protect prints and patterns and the CFDA’s Design Piracy Prohibition Act is stalled, but a Manhattan judge already chastised Forever 21, “We note the extraordinary litigating history of this company, which raises the most serious questions as to whether it is a business that is predicated in large measure on the systematic infringement of competitors’ intellectual property.”
On the one hand, we’re kind of impressed Trovata was even on Forever 21’s radar circa 07 but on the other, we hope they kick their ass.
posted by darcykins
Apr 13, 2009 9:37AM
i wish forever 21 was better at copying menswear from the runway, or creating something interesting themselves, hah. I went in there the other day and the men's clothes were even more dismal then A&F or the GAP.