Dear Intermix,
We love you. We spent almost an hour in your store yesterday trying to find the perfect dress to wear to a very important wedding and we’ve narrowed it down to three. So don’t worry, we’ll be back.
But we do have a merchandising question. When one rack looks like this: black Balmain jacket, Balmain jeans, ripped-off Balmain jacket by a brand called Marley and the next rack looks like this: white Balmain jacket, leather Balmain pants and white ripped-off Balmain jacket again by Marley, what exactly are you going for?
Because as a customer (probably your target customer, less the desired clothing budget), we’re torn. It’d be hard to drop $5,000 on a jacket when you see something for $400 a mere foot away. But on the other hand, no one wants to buy the $400 version because the quality looks on par with Forever 21 when it’s sitting next to actual Balmain.
Do tell. Did we miss a retail secret along the way?
xo
F
posted by guest
May 14, 2009 2:48PM
My guess is that they are under pressure to get conversions right now. The idea of the flashy expensive item to lure the cheaper purchase is a time honored retail strategy... Also, perhaps some people can't see the difference in quality!