Even beauty brands are taking on “inner beauty” lately.
A growing number of companies have started to explore “nutraceuticals” – water that will clear up your acne, supplements for supermodel-shiny hair – even Henri Bendel is jumping on the bandwagon. They’ve just unveiled a sleek new space to showcase their exclusive partnership with the upscale supplement brand FunctionaLab.
I’m nothing if not cynical of the beauty supplement trend, but I have to say I was impressed by the professionalism of the brand. Instead of a one-product-fits-all approach, FunctionaLab launched with hundreds of lab-tested and health-concern specific nutritional supplements. From customized programs to antioxidant-boosted elixirs, all are aimed at enhancing outer beauty through inner health.
The space is manned by licensed dietitians who walk you through a 10-minute lifestyle questionnaire aimed at identifying what specific parts of your diet are lacking and what areas of your health and wellness you want to improve.
I’m not one for the pop-a-pill-and-get-pretty school of thinking. That said, I think the brand’s hit on something worthwhile, focusing their products on customization, nutritional health and efficacy instead of trying to promote an unrealistic cure-all product that doesn’t deliver.