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Marios Schwab to Halston

marios schwab with clemence poesy.jpgAfter months of speculation, Halston’s announced their newest creative director, Central St. Martin’s alum Marios Schwab.

The half-Greek, half-Austrian designer’s headed his own label since 2005. Now he’s picking up for a move to New York and planning to debut his first collection for Halston, Fall 10, next February. He told WWD, “While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today.”

The announcement comes after a season in which Halston fell apart (again) and Schwab, with his psychedelic, architectural Fall 09 collection, established himself as an industry favorite. It’s easy to see how after that collection, one editors watched delightedly through their 3-D glasses, Schwab could do anything.

And yet we’re more relieved to hear he’s keeping his own line than we are excited to see what he does for Halston.

Comments

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1

posted by guest

May 20, 2009 11:54AM

But will he continue to do his own collection? I hope so!

2

posted by Jean Voltaire

May 20, 2009 8:16PM

This is very exciting news indeed! Schwab is one of the most brilliant new designers I have seen in quite some time. I wonder what this means for Olivier? I know Anna was pitching him for the spot...

3

posted by darcykins

May 21, 2009 9:03AM

guest 1, learn to read the whole article before posting.

i like his looks better than his designs.

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