I love the beauty shopping landscape here in New York. We’ve got it all, from apothecary chic at Kiehl’s and C.O. Bigelow to curated brands at Space NK and niche perfumery at Aedes de Venustas.
But when it I think about one particular store, I feel like there’s something missing in my life. I’m talking, of course, about the West Coast beauty mecca that is Studio at Fred Segal. The first and only time I visited California I made sure Studio was on my list of must-see destinations. How could I not after reading about it in every fashion mag and beauty report?
I walked in the door and instantly wished they had an east coast outpost so I could browse the cool indie brands to my heart’s content. They are constantly adding new brands to the mix and co-founder Robin Coe-Hutshing is a master at spotting the next big beauty thing. I left Santa Monica loaded down with bags and a crazy jealousy for those who had the good fortune to live within driving distance to the store.
Since I’m not picking up and moving West anytime soon, I’m settling for the next best thing — online shopping. In case you hadn’t yet heard, Studio, now rechristened STUDIO BEAUTYMIX, finally launched their target=”_blank” e-commerce site . At last, the rest of us can get our Fred Segal fix on a regular basis. It doesn’t compare to the actual experience of browsing the shelves in-store, but it’s the closest we’ll get to it without buying a plane ticket.