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Pop-Up Shop In Your Living Room

normakamaliportrait.jpegWe’ve long been fans of Norma Kamali. The designer seems to have always stayed incredibly true to herself and we’re pretty sure that’s a huge reason she’s been around for so long.

And anyone who created the sleeping bag coat, made outfits for The Wiz, and is in The Met’s permanent collection is major in our book.

What we’re loving about her today is a new selling approach she’s embracing for her collection, according to WWD. She’s had a Try Before You Buy policy for a while now where customers can order a piece, keep it for 48 hours and return it if it doesn’t work out. Employees even use Skype to help ladies figure out sizing, etc.

But now she’s taking it a step further. You can actually order Try Before You Buy party kits and host your own little Norma Kamali pop up shop for your friends. You get the merch for 48 hours and can earn free clothes and even a retail mark-up of 50% if you sell over $10,000.

We love when designers, magazines, whoever are fluid enough to realize that business doesn’t run the way it used to and are willing to try something new and different.

Isn’t that really what everyone should be doing these days?

Comments

avatar
1

posted by guest

May 19, 2009 10:20AM

New for fashion, sure, but Tupperware's been doing this for years.

2

posted by RashomonRebel

May 19, 2009 11:12AM

What happened to OMO?

3

posted by fashionursta

May 20, 2009 9:07AM

Excuse me, but that picture doesn't seem to be Norma. She has dark hair and wears the front in a pompadour, not bangs. (She goes to my colorist).

4

posted by darcykins

May 20, 2009 9:57AM

that picture IS Norma #3. Its old though. She had those signature bangs for awhile and has had very red hair as well as very dark, I think she switches the colour up quite often.

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