News

Trovata to Montauk

trovata home site picture.jpgThe best bit of everything we learned this weekend: Trovata’s popping up.

We were in Montauk for Sergio Rossi’s dinner in honor Alexandra Richards’ Social Life cover, which was held at Sole East, when we learned that the back of the hotel will soon play host to a Trovata pop-up shop.

It’s kind of the perfect fit for John Whitledge’s nautical surf line and makes us worry about the damage it’ll do to our wallets.

What’s more dangerous than a beach town with nothing but beer, homemade ice cream, Tracy Feith, Screaming Mimi’s and Trovata?

Comments

avatar
1

posted by guest

May 27, 2009 1:23AM

Dangerous is right - to Montauk. Social Life and overpriced "surf lines " should stay in the Hamptons where they belong.

avatar
2

posted by guest

May 27, 2009 12:37PM

The current Trovata line has as much to do with the brand of three years ago as a band called The Beatles featuring only Ringo Starr has to do with Revolver.

avatar
3

posted by guest

Jul 01, 2009 12:31AM

Screaming Mimi's in Montauk has a pitiful selection. And Tracy Feith belongs west of the stretch. Oh wait, his store there couldn't make its rent.

Post Your Comment