“Don’t tell anyone, because I’m not allowed to do this, but we absolutely are going to have a show in mid-July, during Fashion Week - and it won’t be a funeral: it’ll be a fightback…I can’t stand the idea that people think I am to blame, but to a certain extent I am paying for not having done what everyone else did, with their logos and It-bags. I never went down that route.”” —Christian Lacroix to The Telegraph.
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posted by guest
Jun 22, 2009 12:18PM
I feel bad for lacroix because of what he's going through, but he needs to remember that he's not creating 'art,' he's creating a consumer product, and with consumer products it's all about marketing and selling your goods. Even if he's designing exquisite clothes, he still needs to be business savvy to keep up
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posted by Jean Voltaire
Jun 22, 2009 11:53PM
Obviously Lacroix is a very talented Couturier - but just because one makes an Haute Couture collection, doesn't mean the brand is going to be successful with the masses. First of all the price points of his ready-to-wear merchandise is pretty steep to begin with - then take into account the lack of advertising in both print and media outlets and finish it up with poor distribution channels and there you have it. A forumla for un-success.
posted by austinsamuel
Jun 22, 2009 11:06AM
Who would have thought the greatest lesson we would learn from Lacroix is that perhaps selling ourselves out in the end is the wisest thing to do?