Matthew Willamson's UK Bound

London Fashion Week is the best fashion week. It might not boast Paris' decadent runways or New York's celebrity quotient, but it is the most fun, the
Avatar:
Author:
Publish date:
Social count:
0
London Fashion Week is the best fashion week. It might not boast Paris' decadent runways or New York's celebrity quotient, but it is the most fun, the
Image Title1

London Fashion Week is the best fashion week. It might not boast Paris' decadent runways or New York's celebrity quotient, but it is the most fun, the most fashion loving week of the three. Britons who love fashion, love fashion and their outfits alone are worth the trip. The outrageous runway collections are just the icing on the cake. And because it is so small, the major designers so few, the whole thing runs like summer camp - no hierarchy, no condescension - it's all about the clothes. But this morning, Matthew Williamson announced that he, too, was headed home for the Spring Summer 2010 collections, just a week after Burberry announced the same. This means that London Fashion Week is bound to revert to a proper Fashion Week with the attendance of major editors who usually skip it and the front row celebrities that accompany Bailey and Williamson everywhere. Of course, London must be thrilled for two of their greatest exports to return home and we can't wait for the grand celebrations of the British Fashion Council's 25th Anniversary. But really, if next week's press release says Stella or McQueen, we'll be shocked.