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Model Live

By Wednesday, Jun 3, 2009 / 10:36 AM

netaporter goes live.jpgNet-a-Porter has models!
The already almost-perfect British shopping site has finally started shooting their clothes, shoes and accessories on actual people (there’s a small office contingent that thinks they’re computer-generated, but they look real to me).
It’s amazing the difference seeing clothes draped on mannequins versus actual people makes, even if the people are of model proportions. And they’ve gone and cropped off their heads to avoid any Shopbop-like distractions.
Meanwhile, Natalie thinks these lips are “modeled on Stam’s” and I think she has too much time on her hands in the woods.


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    Comments [7]

    guest says:
    @ 11:18 AM / 03 Jun 2009

    personally, i like to see the dresses on people. but i didn’t expect that net a porter does! well… us marketing rules the english website.
    the German online mytheresa.com used to copy net-a-porter.com, but it would probably be the unique online store still on mannequins.
    interesting business!

    guest says:
    @ 1:50 PM / 03 Jun 2009

    I see it they look like Stams.

    guest says:
    @ 4:14 PM / 03 Jun 2009

    Who cares? They don’t have my body type or height. Clothes won’t look the same on me.

    guest says:
    @ 4:14 PM / 03 Jun 2009

    Who cares? They don’t have my body type or height. Clothes won’t look the same on me. And bags look bigger on me.

    guest says:
    @ 3:50 PM / 04 Jun 2009

    It’s definitely here to stay- as a booker they got in touch with my agency a few weeks ago about the casting and are planning on having the core girls shoot 2-3 days of non- rec web a week as an ongoing thing. Good regular gig for most models but at ¬£200 (minus agency) not for girls in stams league!

    guest says:
    @ 7:49 PM / 04 Jun 2009

    NOOOOOOOOO!!!!!!! I loved how they used mannequins!!!! It made the site stand out, and I think it made the clothes look better, because they were better displayed, and the clothes were clearer to see. If they use models, they will be ‘modeled’ in weird positions, or bad positions AND I DO NOT WANT THAT FOR MY BELOVED NET-A-PORTER!!!!

    guest says:
    @ 11:41 PM / 04 Jun 2009

    they don’t look real at all. look at the full length on this one.
    http://www.net-a-porter.com/product/48344