TheOutNet has some new competition.

Browns, the British department store that is kind of like a physical incarnation of Net-a-Porter, just launched a new website called “Labels For Less.” The site offers last season’s merchandise (the good stuff) from both Browns and Browns Focus at pretty severe discounts - up to 70% off.

Our fantasy shopping list already includes a stash of Dries Van Noten heels, wearable Balenciaga looks, nude Louboutins, a laser cut Marios Schwab dresses and this good chunk of Christopher Kane’s SS09 collection.

Of course, the graphic designers working on Browns’ new site might want to be a bit more subtle about just who they’re competing with.