Today's WWD reports that Forever 21 will be dipping their toes into the beauty and home markets this year. This obviously leads us to wonder if beauty companies will soon be faced with the same copycat troubles that have plagued fashion designers. There have recently been lawsuits settled in Europe over the copying of fragrances and their packaging. And it is in the packaging that we foresee some trouble ahead for the beauty bigs. As with designers, we have even greater concern for the smaller, niche brands who often come up with the cutest and most innovative packaging —and are the most financially affected by knock-offs.
Forever 21 is going to have to differentiate themselves from the already incredibly affordable and effective products available to all at the drug stores. We're doubtful F21 is going to employ the type of labs that a Procter & Gamble or L'Oreal can to stay even in the R&D department. We just hope they find a way to do their own thing that doesn't piss us off.