The internet is buzzing this morning over a post on The Imagist late yesterday that said: “US Vogue is quietly getting a revamp in light of the on-going ad slump. Think a new circle of models, an influx of fresh, young photographers and a desire for ‘unpredictability’ in the stories.”
Hallelujah is all I have to say. That magazine needs a shake up in a big, bad way. Let’s just hope they actually follow through, and in a well thought-out manner - truly taking into account the changes in both America in general, as well as the fashion and publishing industries.
This can’t be about just throwing money at the situation because really, they already do that. And we’re pretty sure those McKinsey consultants aren’t going to be increasing anyone’s budgets over at 4 Times Square.
But this is a good thing. I’ve always found that tighter budgets, in the end, lead to more creative solutions and final products.
Mixing in some young photographers sounds like a very good start indeed. And please, please let’s shake up the rotation on the covers. We’ve seen Sienna, Cameron, Gwyneth (yes,even our beloved Gwyneth), and Nicole enough. And lord knows they’re not saying anything earth-shattering in those interviews.
While they’re at it, I hope they focus on a wider range of stylish, interesting New Yorkers. They don’t all work at Vogue (not that they aren’t interesting and stylish women) and they could definitely spice up the pages.
I could go on for days. But I’d actually love to hear what you guys would do with the venerable American fashion title if you were given the reins on a redesign.
posted by guest
Jul 28, 2009 11:17AM
New Yorkers? How about stylish women around the country? They did a piece a while back about shopping in different cities and I thought that was so interesting.