The International Herald Tribune just confirmed Claudia Schiffer as on of the speakers at their super prestigious annual conference on luxury, this year being held in Berlin. This year should definitely bring some interesting ideas to light as it focuses on the role that technology and how new types of marketing and branding affect the luxury sector. And, of course, with the economy in the state that it is, there has never been a more important time for creative ideas. Christopher Bailey, Frida Giannini, and Tomas Maier will also be speaking, along with some super big wig CEOs.
The paper's Suzy Menkes says. "Topics will include the application of smart fabrics in intelligent fashion; the importance of a joined-up approach to new technologies, from supply chain through stores to the head office; and how far the benefits of technology really extend in the creation of luxury goods, in a session called ‘Human Hands Fight Back.'" We're interested to hear what Claudia has to say about maintaining brand longevity and image control in the new media landscape. Then maybe she can send the transcript to, well, most of young Hollywood.