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Eye Spy

Friday, Jul 10, 2009 / 11:05 AM

belvada_mascara.jpgThe one product that we absolutely never leave the house without applying is mascara. Seriously, our lashes need to be sufficiently blackened, lengthened, and separated before we hit the road.
And with all of the random oscillating and polymer-coating mascaras out there, we were shocked that it took so long for someone to come up with this awesome one-handed mascara applicator.
We haven’t tried it yet, but we’re totally loving its pen-like structure.


The cap can be put onto the end of the wand, and the brush appears when you move a tiny slider. Plus, it’s designed so that air can’t get into the container so your mascara stays clump free and fresh for a super long time.
And really, no one wants to search the floor of their bathroom for their mascara cap that always manages to roll away the second it hits a flat surface.
Mascara Noir is made by Belvada and will retail for $25 when it hits salons later this month.
–MELISSA ELLIOTT


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Comments [3]

This is actually a super fascinating idea… I’m intrigued. Good find, you guys!

Let us know how it is once you try it out! It sounds like if the formula is decent then it could be really fab.

This is definitely cool product, but it’s even easier to get your eyelashes tinted if you’re that addicted to mascara. I just tinted my lashes at home for the first time, and I LOVE IT! The results last for a little over a month, and since I already have long, thick eyelashes and own a a good eyelash curler, I’ll probably never wear mascara again!