“Balenciaga has become my second home,” Charlotte Gainsbourg told WWD.
Gainsbourg – actress, French music royalty and (official) face of the brand for the past year – is working on a fragrance with Nicolas Ghesquiere and Coty. Executives were quick to point out that she was chosen based on her almost indivisible ties to the brand and a deep rooted friendship with the designer, not for her continually rising fame.
The pair are in Los Angeles today to shoot the perfume’s ad campaign and throw a party in honor of the announcement. No word on the actual scent. We always envisioned the Balenciaga girl to be too cool for perfume, though their investors obviously don’t agree. If we had to guess, we’d predict something quite rich and musky, no?