All that buzz was right (as usual), MAC's officially out at the tents, marking the first major SS10 Fashion Week announcement, and Maybelline's officially in. This season, one of two left at Bryant Park before IMG pitches its tents uptown at Lincoln Center, will be orchestrated by Maybelline's global makeup artist, Charlotte Willer. She'll lead the backstage teams for all the shows at the tents which, this season, includes Erin Wasson x RVCA.
Maybelline, who was also the launch sponsor for Modelinia earlier this year, is edging its way into a higher fashion game, one that basically is MAC, "As the #1 makeup brand worldwide, we are thrilled to have the opportunity to partner with the world's most respected fashion platform, which happens to be in our home town." We're confident MAC will continue its off-site presence, but we hope Maybelline realizes what big shoes it has to fill.