American Idol Models?

Well, not exactly. But Simon Fuller, the mega branding mastermind who brought us the Spice Girls, American Idol, and Little Britain, among countless o
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Well, not exactly. But Simon Fuller, the mega branding mastermind who brought us the Spice Girls, American Idol, and Little Britain, among countless o
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Well, not exactly. But Simon Fuller, the mega branding mastermind who brought us the Spice Girls, American Idol, and Little Britain, among countless other projects and stars has just bought a 51% stake in London's Storm Models. The agency which represents Kate Moss, Jourdan Dunn, Lily Cole, Carla Bruni, and Cate Blanchett has been run by the brother/sister team of Sarah Doukas and Simon Chambers since it started in 1987. Fuller tells Vogue UK: "With 19 moving more into the world of fashion and style, the opportunity to join forces with Storm and its incredible heritage and dynamic approach to the future, was irresistible. Together we can push the boundaries, blur the lines and redefine what a model agency should be in this fast moving world where fashion is playing an increasingly important role in setting and reflecting culture and tastes." As far as fashion goes, his backing of Roland Mouret seems to have worked out pretty well. We can only wonder what sorts of changes he has in store for the agency and its girls.