Vanity Fair’s August issue featured an in depth look at Harvard University’s financial unraveling.
I read it on the plane back from LA, wide-eyed that the school’s endowment bled $18 billion (half their total endowment) in four months. So now, when I read that Harvard’s started their own clothing line with Wearwolf Group, I wonder if they’re trying to save their great institution through fashion.
Harvard Yard launches for 2010 in department stores and boutiques across the country with both men’s and women’s wear. We’re not talking crimson sweatshirts stamped with the white Harvard brand, but khaki pants and dress coats, striped knits and plaid jackets to emulate the Harvard prep lifestyle. In fact, there’s not a school logo in sight, just subtle spots of crimson outlining zippers and button holes.
The best part is, one of the key players tellsWWD that they’re hoping to attract “fans of the university,” not just alumni. Two hundred and twenty-five dollar pants will attract few fans, but wouldn’t it be brilliant if this is what saved their doomed science building?
posted by guest
Aug 06, 2009 9:21AM
Serves them right for waitlisting me!