Coty’s launching Jil, the new fragrance from Jil Sander, in Europe this September and America next spring.

Yes, there was a Jil in 1997, but they’ve discontinued the old perfume and revamped the whole thing to reflect Raf Simons’ successful work at the label. The scent includes tangerine, pink pepper and ambergine and the streamlined pink bottle’s inspired by Simons’ complicated simplicity.

“It’s exactly like what Raf Simons does so successfully with the dresses. At first glance, they are extremely simple, but more you look the more you see subtle details that makes the beauty of them.” says Coty’s VP.

Julia Roitfeld’s the face of the line, thrilled because it’s both “tough…and feminine and fragile,” she told WWD. We’re loving the fresh faced ad and its call to a much younger customer - models should smile more often.