If Liberty and Target pair up, like they’re rumored to, the world of mass collaborations will reach an insanely new transatlantic high.
Both stores, one the epitome of London cool and the other the epitome of American mass consumerism, have enlisted creative superstars to work on their projects for the past few years.
Liberty’s hosted Ronnie Wood and Luella Bartley while Target’s longer list includes McQueen, Proenza, Erin Fetherston and Luella. So when they join forces, we can’t even imagine what’ll happen – though visions of liberty print rompers and swimsuits for less than $30 are already dancing in our head. Between the two of them, we’d almost expect the whole world to show up in Liberty prints next summer.
WWD thinks the rumor will come true in spring and that there’ll be accessories, too. May we please have a Target now?