We love Sharpies here at Fashionista. They come in very handy with our graphic tendencies and the rainbow of colors they now come in is quite lovely. That said, we never expected to hear them attached to Fashion Week. But apparently, they are.
It was thought that perhaps MAC wanted to get out of their IMG relationship in part because of the overcrowded sponsorship mania that now goes on at the Tents. You know, with people like McDonald’s and whatnot. Um, maybe this is what they were talking about?
Sharpies has their very own stylist and will be hosting a DIY bar at the Tents, as well as pop-ups at other locations. They’re also said to be doing designer collaborations with people like Rag & Bone, Vena Cava, and Charlotte Ronson. Though we haven’t been able to find out exactly what that entails just yet.
And so it begins. Can’t wait to find out who else we’ll encounter front-of-house at Bryant Park.