Everyone's psyched for Fashion's Night Out, but everyone's worried that no one'll actually shop - or we were worried until we saw the official PSA. You'd be hard pressed not to break out your wallet after listening to Sarah Jessica Parker beg and watching Diddy dance his way across the screen. Anna Wintour laughs, which is becoming less unusual, and Raquel Zimmermann hangs onto Alex Wang like a monkey to a tree and they're all SO excited. Suddenly, it makes sense to shell out for a PS 1 if Jack & Lazaro help pick the color or splurge on Elizabeth & James when Ashley tells you what fits best - especially since the night before Fashion Week all anyone wants are new clothes. Anyway, now we think this'll be successful, and by successful we mean lucrative. The official PSA, above. Outtakes, after the jump!