We’ve expressed our confusion over fashion networking sites before, and we still don’t really get it.
But this site, Fashionair, which launches for the public tomorrow, has already stolen hours of our time – even if parts of it fall into the above category.
It’s partly because it just looks so amazing and partly because the founders, Sojin Lee and Simon Fuller’s 19 Entertainment, know everyone. They plan on introducing editorial style films and taking their site’s visitors around the fashion world into places like Anna Sui’s bathroom, Aerin Lauder’s closet and Ellen Von Unwerth’s studio.
They’ve broken the site into four easy to navigate categories: Fashion Bites, People, Shopping and Personal Style (which includes peeks inside designer closets, street style and different shaped models) though really, almost everything comes back to shopping.
And since Net-a-Porter only gets new things on Wednesday, we’re always thankful for other pretty things to look at online.