Matthew Blows It

You know a show's bad when you can't wait for it to be over, especially when it's only seven minutes long. Unfortunately, that's the way Matthew Willi
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You know a show's bad when you can't wait for it to be over, especially when it's only seven minutes long. Unfortunately, that's the way Matthew Willi
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You know a show's bad when you can't wait for it to be over, especially when it's only seven minutes long. Unfortunately, that's the way Matthew Williamson went yesterday. It wasn't all his fault though. The ridiculous heat - sweat poured off front row faces including Olivia Palermo, Cecilia Dean, Twiggy, Yasmin LeBon, Leigh Lezark, Aliona Doletskaya, Michael Roberts and Jodie Harsh - was hard to stomach. Kind of like Williamson's attempts at tailoring. So far, he's built a pretty solid business over the past few years with his haute gypsy, running off to Ibiza look. It includes lots of long flowy dresses, mirrors, colour and hippie dippy frocks often without shape and still eye-poppingly expensive. His marketing's genius, Sienna Miller, Gwyneth Paltrow, Plum Sykes, Jade Jagger et al, are his best friends, campaign stars and constant photo companions so he was, essentially selling a dream lifestyle, rather than clothes, which is quite easy to buy into. But this year, Mr. Williamson decided to tailor which was, we agree, long overdue. And yet it didn't work. You can't just add a structured waist and a cupola sleeve without changing everything else that needed changing, i.e. Ibiza happy prints and weird houndstooth which is what came down the runway. In fact, the final piece, a silk maxi dress, had beauty pageant written all over it, which is probably the worse thing you could say about a collection. --A LONDON FASHIONISTA