photo courtesy WWDThis morning we have more details on the Olsen's latest venture, a juniors line for JCPenney called Olsenboye. According to WWD, the collection will be available at 600 stores in February, but will make a limited debut online and in 50 key locations on November 6th. Twitter, Facebook, and other social media tools will play a huge part in marketing the line to teens. And today there's supposed to be an Olsenboye truck out around New York selling merch and handing out cupcakes and balloons. (Let us know if you spot it!) The line will be sized from 0 to 15 and priced from $20-$50. Ashley says, “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.” We just wonder what Cintra Wilson will think. UPDATE: We just heard the "treat truck" will be in Union Square today, Herald Square tomorrow, and Washington Square Park on Thursday.
photo courtesy WWDThis morning we have more details on the Olsen's latest venture, a juniors line for JCPenney called Olsenboye. According to WWD, the