Burberry Plays the Game

Despite the recession and the almost weekly fashion brand bankruptcy announcements (and the inconceivable amount of pounds spent on their London Fashi
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Despite the recession and the almost weekly fashion brand bankruptcy announcements (and the inconceivable amount of pounds spent on their London Fashi
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Despite the recession and the almost weekly fashion brand bankruptcy announcements (and the inconceivable amount of pounds spent on their London Fashion Week extravaganza), Burberry continues to outshine their luxury peers. Their wholesale numbers are down almost 23%. They've closed most of their smaller wholesale accounts and the stores they do still sell to buy less, like everyone. But at the same time they've learned to make less, guessing the right production numbers and in the end, guaranteeing a better result. Even more importantly, their retail numbers are up by 5% this past quarter, as opposed to being down 8% in the first quarter of this year. The company's stock has more than doubled since January and they're forging ahead with plans to open a minimum of fifteen new stores next year, mostly in Asia and the States. So what does this mean to us? It means we think headlining LFW's a good luck charm. It also means we'd love for them to knock a few dollars off Anna's ruffled trench.