A few month’s ago, Net-a-Porter finally ditched mannequins in favor of actual models, albeit headless ones, but now they’ve gone a step further and captured their girls on camera.
The ‘video’ option’s only available on a few items so far, like the Marc Jacobs skirt at left, an Anna Sui tunic and a DvF cocktail dress.
There’s not much to it, the girl walks out wearing the item and spins around a few times before walking off the white stage. You don’t see her head, which is slightly creepy, and I’m not sure it brings anything new to the item (though if ever a dress drapes particularly well, it might).
Does this fill a gaping hole in your online shopping experience? Is the movement of Marc’s sequins enough to make you click buy?
posted by AmandaMichele
Oct 30, 2009 3:34PM
ASOS has done this for years, had video of their clothes on the runway. It is nice to see how the fabric moves, but it doesnt usually affect my decision to buy