Today could end up being a very big day at Condé Nast. And likely not in good way. I fear that as I type, there may be a slew of people getting their pink slips. But one headline I really wasn't expecting to see this morning was that the company was launching a dating site. What the what? According to Vogue UK, Condé Nast International has launched TrulyMadlyDating.com and it's linked in to Glamour, GQ, and even Vogue's websites. (There's an option on the profile sign up that names them as partner sites.) The article states that the site is meant to "unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven." I have a ton of friends in and out of the fashion and magazine business who have had tremendous success with internet dating. But I'm sorry, our industry is really the last place I'm looking to for set-ups. I love the mix of people that I get to work with, but c'mon I don't really think of it as the go-to place for straight men, not that those are the only pairings that the site can offer up...just the ones I would be in the market for. Also, really Condé? This is how you're diving into the internet business in a big way? I simply don't understand this use of resources or what on earth it has to do with your core business. If someone else can explain it to me, please do.
Today could end up being a very big day at Condé Nast. And likely not in good way. I fear that as I type, there may be a slew of people getting their