Last March, a few designers embraced the one off ad. Ads are expensive, and if you've got the momentum of a Rodarte or a Phillip Lim, unnecessary (for now). Unless of course the economy tanks. One of the designers who gave the idea a shot, Zac Posen, shot this ad just for Fanzine 137, but the buzz must've been worth it because now he's done it again. This time around he hired a superstar model, and good friend, Coco Rocha, and Ellen Von Unwerth to shoot two different, very stylized ads to run in the same magazine next month. The ads - luxe, colorful, fun - pretty much sum up the Zac Posen brand and Coco looks perfect, as usual.