News

Fashion’s Night Out Will Return

By Thursday, Oct 29, 2009 / 8:58 AM

fashionsnightout2010announce.jpgWe are very happy to hear that Fashion’s Night Out will be back, on September 9, 2010 to be exact.
Before the big night this year, we wondered what it would really be like and if people would indeed shop. As it turned out, many, many did and it was considered a success by most. And according to ShopperTrak, retail foot traffic was up by 50%.
Anna Wintour says, “It was only 15 minutes after the event began, and we were getting reports about lines around the block at stores throughout the city. It was wonderful to see people embrace this initiative, and we are thrilled that they wish it to return.”
Agreed, Anna. Really, FNO was one of the most fun evenings I’ve had in a long time. The city felt alive and united, which I honestly didn’t expect. And the fact that it was the night before 9/11 made my heart swell with New York pride. Plus, I watched dudes shotgun beers in the middle of the Prada store. So there’s that.
No serious details have been announced yet and there’s more than enough time to plan. So what would you do differently in 2010?


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    Comments [7]

    Carlotta says:
    @ 9:09 AM / 29 Oct 2009

    I was at the FNO in Paris and to me it was kind of disapointing…there was a lot of people and of course a lot of cameras, but we weren’t able to see anything at all, there was no movement, just shops opened till midnight. I expected a lot more! I hope next year is better though!

    SocialStylist says:
    @ 9:16 AM / 29 Oct 2009

    I’m putting this on my calendar now to be around that night! btw, Love the visual of dudes and beer in Prada;)

    Tanya says:
    @ 10:51 AM / 29 Oct 2009

    Yay! I wasn’t in NYC this year but will be next! Already excited.

    Signature9 says:
    @ 2:24 PM / 29 Oct 2009

    Carlotta, we were in Paris too and initially had the same though. Even the invitations suggested it wouldn’t be the party that New York or London were.
    But for Vogue Paris, it made sense. We did see people buying, and hear cash registers ringing which is the most important part. At the end of it all, maybe the fact that there wasn’t as much of a party helped with sales.
    http://www.signature9.com/fashion/carine-roitfeld-on-fashion-celebration-night
    We had a brief video interview with Carine Roitfeld on it.

    Jean Voltaire says:
    @ 3:58 PM / 29 Oct 2009

    Show up.

    cesarcmma says:
    @ 2:08 AM / 30 Oct 2009

    ^^ haha same here ;)

    grammyweezy says:
    @ 6:27 PM / 02 Nov 2009

    Yes!!! I’ll be there too, prepared to shotgun.