Rimmel’s signed Georgia Jagger and Coco Rocha.
At the rate she’s going, Georgia might soon be the new Coco. Her Hudson Jean ads just debuted last month, her first Vogue UK cover this month and now, with a cosmetic contract in hand, she’s officially more model than someone’s daughter.
The British makeup brand, most notably fronted by Kate Moss, needs a shakeup, “Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a center of multiculturalism and freedom of expression.”
The senior vice president of marketing’s words sounded a bit off until WWD made sure to note that by January, they’ll have signed three new not-white faces. For now, they’re hoping Georgia’s provocative edge and Coco’s “sensuality” will spice things up a bit.