B for Beauty

Michael Kors’ New Makeup

michaelkorsesteelauder.jpgMichael Kors may have been missing from Project Runway last night, but that doesn’t mean he hasn’t been logging in some quality time in Los Angeles. Perhaps honing his first color cosmetics collection, Very Hollywood, a collaboration with Estée Lauder (their second one of the designer variety after a couple with Tom Ford)?

Think glowing Carmen Kass and the Kors runway (or Hilary Rhoda in the Craig McDean photographed ad campaign) and you’ll get the vibe of the makeup. There’s definitely nothing heavy, even the lipsticks are called “sheens”.

Frequent Kors front-rower and the cosmetics brand’s SVP and Creative Director Aerin Lauder told WWD, “The Estée Lauder customer is very much the Michael Kors customer: someone who wants a wonderful product, someone who understands fashion, someone who understands luxury, someone who wants quality.” We totally agree that this seems like a perfect match.

As for Kors who thinks of himself as Hollywood in modern terms, he says, “I am every bit as intrigued by seeing Reese with her kids or Angelina with her groceries looking great as I am seeing them on the red carpet. When you put this makeup on, suddenly you feel attainable glamour. You walk into the office, and no one would say, ‘Is that a new lipstick?’ You look glamorous without looking painted. That would be your Hollywood moment.”

And that really is the beauty of beauty products—an equal playing field of attainability. Of course Estée Lauder understands this, it’s what their business is built on. It’s not at all surprising that Kors does, too. And we’re pretty sure this collection will be a big hit, which given widespread sagging sales in the industry is a very good thing indeed.

Comments

1

posted by Twist Squeeze Push Gal

Oct 30, 2009 10:55AM

Love Tom Ford. But the ad must,must, spark endorphins and suck you into that world. If it doesn't you will not sell, accept if you have hardcore fans like me.

2

posted by k1mb3rly

Oct 30, 2009 10:59AM

WHOAAA Hilary's working with Michael Kors now?? I. Love. Her. (obviously to an unhealthy degree)

avatar
3

posted by Hmph.

Oct 30, 2009 11:50AM

Will he be releasing orange spray tan in a can, or does Lindsay Lohan already have that area covered?

4

posted by justcallmemarge

Oct 30, 2009 1:08PM

My girl Hil is looking gorgeous as usual. SO glad this is happening. Love Michael and love her.

Post Your Comment