Pushing Daisy

What London girl recently snared both the Gap and Uniqlo ad campaigns? Lily Donaldson? Tolula Adeyemi? Agyness Deyn? Nope. It's Daisy de Villeneuv
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What London girl recently snared both the Gap and Uniqlo ad campaigns? Lily Donaldson? Tolula Adeyemi? Agyness Deyn? Nope. It's Daisy de Villeneuv

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What London girl recently snared both the Gap and Uniqlo ad campaigns? Lily Donaldson? Tolula Adeyemi? Agyness Deyn? Nope. It's Daisy de Villeneuve of the impressive fashion dynasty. Her family is a huge part of London history--photographer dad Justin discovered Twiggy, mom Jan is a model and was a supe back in the 60’s, whilst sister Poppy is a photographer. Daisy herself is an illustrator extraordinaire and was handpicked by Uniqlo for the 2009 Fleece ad campaign and is the only Brit in the bunch. We have been following Daisy’s work for a while now. She is responsible for that fantastic oyster card holder. (An oyster card is an essential here, it's a Tube pass.) We also loved her housewares line for Topshop and the cosmetics bag she designed for Boots is a mainstay in our bathrooms. So when Uniqlo was looking for true creative originals to front their campaign, it wasn't a huge surprise they turned to Daisy.

Needless to say, the whole thing is terribly exciting for her: “I was always a huge fan of Unqilo, so I was really excited when asked to be in their ad campaign, Working for them was a great experience.”, and not without its perks: “Plus, I had the chance to go back to Japan--which was fantastic.” Good show, Daisy. Good show.

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