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Sarah Jessica’s Strawberry Scent

Friday, Oct 16, 2009 / 12:51 PM

sjp nyc.jpgSarah Jessica Parker may as well change her name to Carrie Bradshaw.
Sex and the City might’ve ended in 2005, and she might’ve tried for a movie career, but that failed to launch and since then her only successful movie role is playing Carrie Bradshaw.
Now she’s using Carrie to launch her perfume and WWD even titled their story, “Carrie On.” AND, she’s wearing an Oscar de la Renta dress in the ads. Meanwhile, the packaging and bottle for SJP NYC explodes with so many prints and colors that if you combined Samantha Jones and Carrie Bradshaw into one character and placed her in 1987, she’d be overwhelmed.
Coty’s thrilled to release the floral fragrance around the movie and from the way they talk about “leveraging” the movie release we’re pretty sure they’re going to make her dress up and answer to Carrie for promotional events.
And if that’s not enough Sex and the City for you, HBO’s launching these Sex and the City flats mid-November. Though there’s really nothing to say about that.


sex and the city flats.jpg


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Comments [8]

ACK ! my eyes hurt. the flats… oh my. atrocity.

I wouldn’t exactly say that SJP’s movie career failed to launch. (Yes, I get the reference.) SATC — though I thought it was awful — was a box-office success, and she’s certainly not some B-list starlet hungry for projects. I think she’s considered a well-respected actress, not at all the desperate “my career’s in the toilet” type.

I really don’t like all the Sex and The City branding. Enough already! I feel it was once a very well-respected show but with the film, syndication on TBS and the branding, it really takes away from the substance of the show. It was about more than shopping and excess.

PU. Her scents always smell like ass.

oh lord. disastrous. though no surprises there, really.

Good Lord I can think of something to say about them. They’re positively vomit inducing.

She had a movie career before SATC. She was in LA Story, First Wives Club, and Hocus Pocus, all of which I liked.

SATC flats. Flats? None of the characters ever really wore flats (at least not that often).
That’s a pretty lame grasp at marketing something that’s not really associated with the essence of the show (plus they’re really ugly).
What’s next, SATC prayer shawls?