Sarah Jessica Parker may as well change her name to Carrie Bradshaw.
Sex and the City might’ve ended in 2005, and she might’ve tried for a movie career, but that failed to launch and since then her only successful movie role is playing Carrie Bradshaw.
Now she’s using Carrie to launch her perfume and WWD even titled their story, “Carrie On.” AND, she’s wearing an Oscar de la Renta dress in the ads. Meanwhile, the packaging and bottle for SJP NYC explodes with so many prints and colors that if you combined Samantha Jones and Carrie Bradshaw into one character and placed her in 1987, she’d be overwhelmed.
Coty’s thrilled to release the floral fragrance around the movie and from the way they talk about “leveraging” the movie release we’re pretty sure they’re going to make her dress up and answer to Carrie for promotional events.
And if that’s not enough Sex and the City for you, HBO’s launching these Sex and the City flats mid-November. Though there’s really nothing to say about that.