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Settled & Stuff

trovata forever 21 copies settle.jpgForever 21’s done it again. The mega-chain’s been sued over fifty times for design infringement and yet they still manage to settle out of court.

This time around they’ll be writing a check to Trovata. Forever 21 made almost $600,000 off the striped tees, sweaters and blouses they ripped off down to the last button. Between that and legal fees and other damages we can’t even imagine how much they agreed to pay Trovata to make the brand go away - and keep them quiet.

Aside from the money, the settlement means there won’t be any admittance of wrongdoing, copyright or design infringement. Their first trial ended with seven jurors siding with Trovata and one holding out which we’ll go ahead and interpret our way. Forever 21’s scared to go back to court, given their still technically clean slate, because once they lose a single trial the floodgates are officially open.

So whoever sues them next, don’t settle!

Comments

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1

posted by guest

Oct 12, 2009 10:39AM

Actually, I wouldn't be surprised if Trovata just didn't have the cash to keep paying legal bills, and F21, being the mega-brand they are, has plenty of money to just pay them to go away.

Realistically, Trovata didn't win their first case, so that was a total loss. Settling out of court is just a lot easier for them to make back some of what they lost.

But seeing as how the floodgates will be officially open, Trovata's stuff doesn't hold an ounce of creativity or originality. Someone should be taking them down. Are they going to sue AE next for rugby shirts?

You guys should really consider your words. Where are you going to go to shop when your favorite designers are too expensive and no one is sending you free swag?

I know everyone else says this, but you post things like this, but you don't even give another option besides luxury designer. It's YSL Tributes or nothing. What am I supposed to do about that? TELL ME.
Then I'd appreciate these AIC posts much more.

I'm just saying...

2

posted by Britt Aboutaleb

Oct 12, 2009 11:09AM

unfortunately i don't own a stitch of YSL - i'm wearing black j.crew ballet flats right now. i'd guess about 97% of the clothes, shoes, bags etc. available in the world are neither designer nor fake copies of designer goods, so that's what you're supposed to do about that.

3

posted by RashomonRebel

Oct 12, 2009 1:08PM

#1, I'll give you another option right here

http://media.onsugar.com/files/ons1/191/1913634/40_2009/91302492_10.jpg

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4

posted by guest

Oct 12, 2009 3:14PM

97 percent? i would say thats too high...theres really nothing orginal anymore. and i can't believe they went to court over STRIPED TEES, one of the least original pieces of clothing out there.

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posted by kawiline

Oct 12, 2009 3:35PM

This is such a hard topic...on the one hand, copyright infringement is, in a word, stealing, and on the other hand it's fashion to the people.

Forever 21 is soo good at making beautiful clothes cheap (which is why they're such a mega-brand), but the difficulty is, as #4 has said, can we even determine what is and isn't original anymore? Mm...I'm on the fence.

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posted by guest

Oct 12, 2009 3:56PM

About 97% of clothing in the world is inspired by something. Whether it's designer or not.

What I'm saying is Trovata didn't invent the striped rugby, and it looks like that's all they made. F21 copied it, but, in my opinion, this is why that one jury member opted out.

The fact that you are wearing J.Crew says a lot about why these laws are worthless. J.Crew's black ballet flats are nothing original. And anything you get at J.Crew is probably inspired by something a bit more expensive.

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posted by guest

Oct 12, 2009 3:58PM

Those jcrew flats you are wearing could be considered a rip off of a repetto design. I'm going to law school, and my field of practice will be intellectual property. I think that your articles on this subject are woefully inept. They lack any real substance. You don't validate your opinions. You just say: this looks like this and that's bad. Do you guys do any real research at all? I think you are hurting the cause more than helping it. I'm all for protecting design and innovation but not without integrity. Christ.

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posted by guest

Oct 12, 2009 4:35PM

I get disappointed with these posts too because, though I don't work in fashion, I know far more about fashion history than the Fashionista writers and most fashion bloggers I read, as I read a ton of fashion history books when I was a teenager. Where is the in-depth analysis of fashion's influences? You guys criticize these specific pieces yet seem completely ingorant of the origins of the pieces you defend as supposedly original.

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posted by guest

Oct 12, 2009 6:05PM

god britt is insufferable isn't she? "so thats what you are supposed to about that" as if j. crew is anything original!
why do these girls write for fashinoista? they have no real knowledge of fashion, and most of the time their articles do nothing but piss a bunch of people off with their ignorance.

they act like forever 21 went to court with lacroix or something. trovata does nothing orginal. the striped rugby and tee has been around for ages. didn't you guys just do a post on people at paris fashion week who were all wearing striped shirts? who's to say some of thoese weren't knockoffs?

honestly these types of articles make me root more for f21, just so they can continue to piss the elitist, ignorant bloggers off.

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posted by grammyweezy

Oct 12, 2009 6:57PM

I think there is a big difference between something that isn't exactly "original", like a ballet flat, and something that is clearly a direct copy of a designer piece. There are classic things that are interpreted by loads of people, like a rugby shirt or a ballet flat, and then there are shoes like Isabel Marant's booties in today's AIC post.

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posted by guest

Oct 12, 2009 8:29PM

I agree with grammyweezy, there's a huge difference between what j.crew does and the blatent copying done by the likes of steve madden and forever 21. There's nothing wrong with reflecting the season's trends in your collections, but when it gets to the point where direct replicas are made, legal actions have to be taken.

by the way, i would definitely give more credit to the designers of trovata for their tops, it seems like some other commenters have a really blase attitude about it. how would you feel if you were the designers trovata? wouldn't you feel cheated that your designs were stolen?

It might not be much, but my choice of action is to avoid buying things from forever 21 and steve madden. i've never gotten a single item from forever 21 and stopped getting shoes from steve madden since i was 15. who wants cheaply made clothing and blistery shoes anyway?

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posted by ally

Oct 12, 2009 8:52PM

LOL @ Britt.

She makes me kind of hate reading this website just for her unnecessary vapid bitch tone.

97 percent??!! Um, hello nothing is original anymore.

Oh and p.s. Who fucking cares? There are more important things in life to worry about than whose rugby stripes are too similar to someone elses.

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posted by guest

Oct 12, 2009 9:59PM

Why not just go on eBay and get the actual designer items (not the fake ripoffs from sellers in China), but from eBay sellers/stores in New York City and L.A. where so many fashionistas/socialites/stylists consign their clothing, shoes, accessories, jewelry, hand bags. They only wear the items a few times or not at all (still has tags) and it's at 70% or more off.

Why bother with these Forever21 and H&M knockoffs that fall apart when you can get the real thing? (Ok, I admit I heart H&M's guts...)

Anyway, here are a few 100% authentic eBay sellers I recommend and have found AMAZING high-end designer deals through (Alexander Wang sweater, anyone??):
vipconsignment
la*style!
closetcompass
linda*s***stuff
fashionphile
simonesato
celebrityowned
2die4fashion

I don't mind sharing this info cos these eBay consignment stores are CONSTANTLY getting new things in (and I only have so much money anyway...)

;)

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posted by guest

Oct 12, 2009 10:06PM

Oh shoot! I should've made links...

But these are my two favorites:

http://stores.shop.ebay.com/Closet-Compass__W0QQ_armrsZ1
http://stores.shop.ebay.com/vipconsignment__W0QQ_armrsZ1

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posted by januhhh

Oct 12, 2009 11:51PM

no one will 100% agree on a subject like this. its exactly like arguing with someone about politics, so lets all keep it civilized.

like brit said in the post, the copy was exact down to the buttons, not the striped shirt itself. if it was something as stupid as just copying a striped shirt i dont think there would have been a legitimate case against forever 21. therefore, it was a little more specific than that.

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16

posted by guest

Oct 13, 2009 12:16AM

Forever 21 makes fashion affordable for everyone. As someone who loves fashion, but can't afford thousands of dollars on high-end labels, forever21 is a great option.

For those of you interested, there is a faux leather Balenciaga Motorcycle jacket knock-off available at Forever 21 right now!

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posted by guest

Oct 14, 2009 3:16AM

Forever 21 is opening outside Vancouver(in knock-off land)but their sign now says XXI. what are they so ashamed of? you can still see the bumps from the previous Forever 21 opening soon sign underneath.

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posted by guest

Oct 14, 2009 10:57AM

#17, are they ashamed of anything? Or are they just trying to rebrand. Maybe XXI is more sophisticated? They'll always be F21 to me!!! lol

And for anyone who says that the things that J.Crew does is anything different...
Why is J.Crew charging $90 for some ballet flats? And if I find those at Target for $15 is there a problem?

I agree that there are SOME items like the Marant boots, that should be less blatantly copied, but YSL Tribs are not so special that they cannot be copied and sold for less.

Has anyone looked at Prada's online store lately? How much do those mocassins cost? Are they original at all? Can I get them for less at DSW? Is there some copyright infringement going on and, if I buy them, I'm a bad fashionista?

Someone please inform, because this is confusing.

To me, Trovata's "designs"/craft projects aren't really worth a lawsuit. They didn't remake the wheel. They just reproduced it. That's all F21 did too. lol

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