Come Together

The dark days of print publishing have hit every player in the industry. Some harder than others but no one has been spared from a massive downturn in
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The dark days of print publishing have hit every player in the industry. Some harder than others but no one has been spared from a massive downturn in
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The dark days of print publishing have hit every player in the industry. Some harder than others but no one has been spared from a massive downturn in ad sales and loads of layoffs. This week is expected to bring another large wave at Time Inc. Mediaweek is reporting that in response the heads of many of the big publishing houses (including Jann Wenner, Ann Moore of Time Inc, and Cathie Black from Hearst) are talking about getting together for a marketing campaign aimed at, well, saving print. At this point, we don't think this is the worst idea, though it could lead to some random cross-promotions. But combining resources really never hurt anybody. So let's get Condé and Hachette on board too and get innovative. You can't throw old ideas at this problem. We can't wait to see what they come up with.