News

FrostFrench Wants Gemma, Now

Wednesday, Nov 18, 2009 / 1:15 PM

gemma ward for frost french.jpgFrost French, Sadie Frost and Jemima French’s contemporary clothing line, want Gemma Ward for an ad campaign.
But they want her now, at this weight. Not later, when she’s lost it, or when she decides to get back into modeling. They want a real girl, albeit a really, really, ridiculously good-looking girl, to be the face of their brand.
It sounds like the cherry atop their rebirth sundae.
After suffering financial difficulties in 2008, the brand was rescued by a Norwegian investor within weeks and they just opened their second London store, in Soho, earlier this month, which could only be bested by a runway show in February. Their runway’s featured a Kate Moss striptease and Liberty Ross trapeze act in the past – we’d kill to see Gemma on a London Fashion Week runway.
Sounds like the balls in Gemma’s court, so cue the online encouragement please.


Fashionista in your inbox

Subscribe to our free email newsletter and get the best fashion, style, and beauty news and tips.

Most Popular Stories

Comments [20]

did she have a baby or something? why do you keep commenting on her weight?

did she have a baby or something? why do you keep commenting on her weight?

Guest #1 is out of the know. lol, just kidding.
She just put on some weight, that’s all.
But before asking these questions, at least google something like “Gemma Ward’s weight”

Guest #1 is out of the know. lol, just kidding.
She just put on some weight, that’s all.
But before asking these questions, at least google something like “Gemma Ward’s weight”

Forgive me but I don’t follow models. I can keep up with the trends of fashion but could care less who’s on the runway. But this model caught my attention. This girl looks 10 years old. Is this picture old, or is it just meant to be a joke? Seriously, this picture combined with the article left me confused.

Forgive me but I don’t follow models. I can keep up with the trends of fashion but could care less who’s on the runway. But this model caught my attention. This girl looks 10 years old. Is this picture old, or is it just meant to be a joke? Seriously, this picture combined with the article left me confused.

Kim…
didn’t you know?!?!?!
Fashion is the new pedophilia and model’s weight is the new quadratic formula of basic algebra.
Get with it, like DUH!!!!

Kim…
didn’t you know?!?!?!
Fashion is the new pedophilia and model’s weight is the new quadratic formula of basic algebra.
Get with it, like DUH!!!!

how tacky of them to announce this to the press like that, if i was gemma i’d be insulted by the cheap publicity ploy on their part

how tacky of them to announce this to the press like that, if i was gemma i’d be insulted by the cheap publicity ploy on their part

^ How do you know they haven’t formally asked her yet? Hmm?

^ How do you know they haven’t formally asked her yet? Hmm?

she does looks like a child, not sure why anyone would gush over her fat or thin. Although i do prefer her on the thin side. Just sucks that she’s not “naturally thin” poor thing.

she does looks like a child, not sure why anyone would gush over her fat or thin. Although i do prefer her on the thin side. Just sucks that she’s not “naturally thin” poor thing.

Has no one considered the fact that she is also an actress and the weight gain might be for a role?!

Has no one considered the fact that she is also an actress and the weight gain might be for a role?!

i can’t be the only one excited that she’s returned to modeling, right?

i can’t be the only one excited that she’s returned to modeling, right?

yes! I am loving this. she’s a favorite of mine – that face!!

yes! I am loving this. she’s a favorite of mine – that face!!