As H&M gets older and wiser, their collaboration launches get bigger and better.

Stella McCartney launched her line with a Gwyneth Paltrow and Dita Von Teese attended bash in an old schoolhouse, Matthew Williamson rocked a ship in the Hudson River with Grace Jones and now, Sonia Rykiel will celebrate her collection for the Swedish mega-brand with a parade and runway show in Paris on December 1.

It’ll be in the Grand Palais, home to Chanel’s runway blow-outs, and feature both the lingerie, debuting for holiday and the knitwear which launches next spring.

No word yet on who will sit front row, but given the star power of Sonia’s 40th Anniversary bash, we have big expectations. And with Lara, Caroline and Anne in the ads, we expect big models, too.