Slideshows

Hyoni's Store

reborn process.jpgHyoni Kang’s adding a slash to her name.

She’s foregoing actress, singer, etc in favor of model/designer/shop-owner.

The Korean born model’s store, Reborn Process, in set to open in Soho right before Christmas. She calls it, “a vintage reform and remake store.”

She and her partners, Aeri, a stylist, J, a photographer and Vogue Korea’s New York editor, will sell vintage pieces found around the country and re-worked in the work space set into the shop. On top of that, they’ll also produce their own line of t-shirts.

Hyoni and Aeri will design the clothes while J handles the business side and, not surprisingly, Hyoni models the clothes online.

Click through for a selection of what they’re working on so far, and if you can’t make it to New York pre-holidays, their website will be up and running by the end of this month.

Comments

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posted by guest

Nov 23, 2009 10:44AM

Glad she’s utilizing her (many) talents. I met Hyoni when she was one of hundreds of unknowns vying for the Ford Supermodel of the World title. Her vivacious spirit stood out among all the contestants, and she was like a mother to the other girls. She may not have the height of other top high fashion models, but she makes up for it in so many other ways. Not to mention she has one of the best walks in the business! I wish her much success in her new endeavor.

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posted by rickeyg303

Nov 23, 2009 12:43PM

so excited!!

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posted by grey

Nov 23, 2009 1:18PM

if i had a nickle for every time i read a story like this....

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posted by LD

Nov 23, 2009 5:05PM

@grey What other stories have you read like this. The only other model I know of that owns a vintage shop is Karen Elson.

Thats funny, everytime her pictures are on Altamiranyc she's usually wearing reworked vintage clothes. Can't wait until the websites up.

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posted by Meadow

Nov 23, 2009 7:23PM

I like the looks, casual with major SWAG. Dig.

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posted by Cat

Nov 23, 2009 8:53PM

i love this!! can't wait to stop by when the store's open!

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posted by guest

Nov 24, 2009 1:48PM

Do you happen to know if they'll be selling mens reworked vintage? I know the stores called Reborn Princess but I think they could profit from selling mens clothes too.

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posted by kate-nyc

Nov 24, 2009 10:57PM

i think the name of label is reborn process. such a cool name!!

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