It’s difficult to pick up Lucky magazine and not feel a desire to shop take over your entire being. If, in the future, you could actually shop out of the print magazine, there’d be trouble. For now, you can shop their website, which is dangerously close.
This week, they’ve redesigned everything to make it clickable and shop-able, and they’ve developed their own boutique within the site.
Last night, editor-in-chief Kim France and the magazine’s online team explained why their online shopping experience is different from the other hundreds out there. Despite the 450 brands they’ve launched with, the team’s managed to carry the magazine’s tight edit onto the site. For example, search results are sorted by Lucky‘s editors, not equations. When you search “studded bootie,” the results appear in order of which ones the editors like best. So really, it’s like shopping a massive store from your bed with a fashion editor telling you what’s best or as one of the editor’s said, “We’re bringing a human touch to the tech.”
Also, almost every store Lucky‘s hosting on their site offers some sort of cash back or rewards program, which you means you get money when you spend money. So instead of despairing about how much your wallet’s going to hurt, you can think about all the extra holiday presents you can buy and you’ll feel a bit better.