Back in June, we started hearing rumors that makeup artist Tom Pecheux would be getting his very own makeup line at a major cosmetics company.
According to this morning’s WWD, that company is Estée Lauder. Pecheux will not be designing an eponymous line, but instead has been given the newly created title of creative makeup director.
The last superstar makeup artist to work with the Estée Lauder brand was the still dearly missed Paul Starr. His role as leader of the national makeup team, however, was not one with much product input. Pecheux will have his hands in everything going on at the flagship brand. We think this is a very good thing.
There is no doubting the quality of the Lauder product, but it definitely could use an injection of youth and fashion. Of course, it shouldn’t be as edgy as MAC. That’s why the company owns MAC, after all. But it also shouldn’t feel as old-fashioned as it sometimes does.
Pecheux is exactly the kind of person you need to fill this role. He’s shot with every important photographer working today, for every magazine you love to look at, and worked on countless amazing runway shows in New York and Europe. He told WWD that he wants to “bring a strong fashion edge to the brand. Makeup is such a fashion accessory — I’d like to highlight that part of the brand, and also bring a playful touch to the franchise…I’m playing with all sorts of textures and finishes and colors. I want to cook a new meal for Estée Lauder.” (We actually had no idea he used to be a pastry chef!)
Pecheux’s influence will be seen most significantly with the Fall 2010 collection. We can hardly wait.