The Brit's are taking a cue from our successful CFDA/Vogue Fashion fund; Vogue UK and the British Fashion Council have teamed up for the sake of their country's flourishing young design talent and formed the BFC Vogue Designer Fashion Fund. Each year, the fund will award £200,000 to a fresh-faced designer, plus a mentor, to help him or her build a successful brand on "the international stage." Britain does, of course, already have similar programs. Topshop's NewGen, which has sponsored Christopher Kane, Marios Schwab, Richard Nicoll, Louise Goldin, Henry Holland and so many more tends to scoop up the most talented, most broke of St. Martin's talent and give them the perfect place to show, but the BFC/Vogue fund will have more follow through and individualized attention.
Designers must have a business established, in the UK, be stocked around the world and have a decent press portfolio to even apply for the award by December 2nd. After rounds of judging by industry experts, headed by Alexandra Shulman, the winner and runner-ups will be announced in April.