The International Herald Tribune's hosting a conference in Berlin right now. Techno Luxury's the theme and Christopher Bailey, Jefferson Hack, Claudia Schiffer, Tomas Maier, Natalie Massenet, Frida Giannini and Prada's Tomaso Galli will take turns speaking and answering questions about new technology's effect on the fashion industry - blogging, twittering etc. Top quotes (via Twitter of course) so far: Federico Marchetti: The Marni online store is already the biggest store they have in the world. --Business of Fashion Natalie Massenet says fashion bloggers contribute to 5% of Net-a-Porter's sales. --Bryanboy Massenet of Netaporter says that 25% of sale are returned. But as the store is in "every city in the world" that is not so bad. --The Moment C[hristopher] B[ailey]: From Facebook, we understood how many of our young fans were entering the Burberry brand through fragrance. --Business of Fashion You can tweet questions for Claudia Schiffer @IHTluxury right now - she's up in two hours.
The International Herald Tribune's hosting a conference in Berlin right now. Techno Luxury's the theme and Christopher Bailey, Jefferson Hack, Claudia