Yesterday afternoon, The Daily posted an imagined interview with the November issue of Allure. The story’s set up as a look at what it’s like to be a glossy mag in a world that’s constantly downsizing.
Its tone, however, made it feel more like an interview with a petulant, somewhat ditzy, undernourished starlet. Full Disclosure: I’ve worked at both places, but this left me wondering where The Daily‘s flood of negativity towards the beauty book was coming from. Take this exchange for example:
Does it embarrass you to scream words like “sexiest” month after month?
Even a glossy can blush. We’re using variations of that word more than ever before. It must sell or something. But why not use it in top left then?
And this one:
Do you move on the newsstand? Be honest.
It really depends. Sometimes I linger, especially in bodegas. I do better at airports. Even with my strict exercise regime and all that green juice, I feel totally lame when the US Weeklys of the stand outperform me. If I could cry, I would. I think I have body dysmorphia disorder.
And then there’s the dramatic finish where the magazine walks out of the interview.
Sure, Allure seemed like it was on the bubble for a while; we heard some nasty rumors, but it survived all of Condé Nast’s cuts. And the bottom line is, it wouldn’t have if it wasn’t viable. They let go of a few senior staffers, but who didn’t? Someone’s reading the magazine. It certainly isn’t as pamphlet thin as some other titles out there and it’s altogether pretty innocuous.
I’ve been accused of being rather harsh on Harper’s Bazaar in the past, but I can truly say that I do that out of love and frustration that it’s not living up to its full potential. This just feels mean-spirited in a time when we need to be more supportive of our print brothers and sisters.
Which is all the more irritating after reading this quote, “People also trust us with things because we’ve never been mean to anybody. It’s not in our DNA. We’ve always looked at it from a positive perspective. This is fashion. Nobody’s starting a war anywhere unless it’s between a Fendi and Dior bag,” from The Daily‘s Editor-in-Chief.