The International Herald Tribune’s hosting a conference in Berlin right now.
Techno Luxury’s the theme and Christopher Bailey, Jefferson Hack, Claudia Schiffer, Tomas Maier, Natalie Massenet, Frida Giannini and Prada’s Tomaso Galli will take turns speaking and answering questions about new technology’s effect on the fashion industry - blogging, twittering etc.
Top quotes (via Twitter of course) so far:
Federico Marchetti: The Marni online store is already the biggest store they have in the world. —Business of Fashion
Natalie Massenet says fashion bloggers contribute to 5% of Net-a-Porter’s sales. —Bryanboy
Massenet of Netaporter says that 25% of sale are returned. But as the store is in “every city in the world” that is not so bad. —The Moment
C[hristopher] B[ailey]: From Facebook, we understood how many of our young fans were entering the Burberry brand through fragrance. —Business of Fashion
You can tweet questions for Claudia Schiffer @IHTluxury right now - she’s up in two hours.
posted by cindygallop
Nov 17, 2009 10:08AM
Wish I'd known about this conference! Fascinated to hear more. These are my own thoughts on what will characterize the successful luxury brands of the 22nd century (from the LuxuryLab Innovation Forum in New York ten days ago): http://fora.tv/2009/11/06/Cindy_Gallop_Lucrative_Luxury_Brands_of_the_22nd_Century