You know when you get a new haircut like Posh did recently (which for the record we like very much) and you have to figure out a whole new styling system. Unless of course you are Mrs. Beckham in which case you can just get it professionally styled whenever you please.
But for the rest of us, it’s kind of a conundrum. And products on the market haven’t really helped much either. For generations haircare has been developed to target hair type. Straight, curly, oily, what-have you. But the new HerCut line eschews all conventional wisdom and treats your cut.
According to the company, the key to maintaining a just-came from the salon style is by identifying—and treating—your cut. There are essentially five basics—bob, long layers, blunt, shag and pixie—each with individual needs. So they created some patented catalyst enhancers to meet the aforementioned concerns and impart a good hair day, every day.
Now, at first look, I will admit I was in the huh?-this-can’t-possibly-work-camp. But the more I think about it, the more it kinda makes sense: Long layers need a lot of hydration and bobs require smoothing agents to keep their shine. So what can be the harm in trying out my cut-specific products which also happen to be parabaen-, sulfate- and phthalate-free? I just wonder how it will treat the curly girls? Because that’s a whole different situation.
HerCut recently hit Sephora.com and will be available in stores in February.