Inside the Mind of McQ

Some designers may be wary of the digital revolution, but we're sure none of you would be surprised to know that Alexander McQueen isn't one of them.
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Some designers may be wary of the digital revolution, but we're sure none of you would be surprised to know that Alexander McQueen isn't one of them.

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Some designers may be wary of the digital revolution, but we're sure none of you would be surprised to know that Alexander McQueen isn't one of them. There was already the ShowStudio livestream of his phenomenal S/S 10 show, he tweets, and now his McQ website has been redesigned. And of course it's way cool. "McQ looks to reference the youth and spirit of youth and sub cultures. The concepts of anarchy, rebellion and revolution are never far from the seasonal fundaments. McQ transcends generational and geographic borders and is governed by new rules and new influences," says the homepage.

There are archives of lookbooks and campaigns all against a backdrop of the A/W 09 shoot. And of course news and updates. But the coolest feature is the McQ diary where various contributors like Dazed & Confused's Anna Trevelyan and Emi Kameoka from Vogue Hommes Japan post various inspirations, writings, just anything cool. There's a Neil Young video, interviews, movie trailers—they call it a look into the McQ "collective brain." We already like what we see.